‘Action Packed and Under one Roof’ creative unveiled in support of Eag 2026
The number attending Eag has increased by 69 percent since 2022 with the 2025 edition registering 4,306 unique visitors a 23 percent year-on-year uplift.
Written by Redazione
The unique and comprehensive nature of the EAG offering is front and centre stage in the new creative that’s been produced in support of the 2026 edition which runs across 13 -15 January at ExCeL London.
‘Action Packed and Under One Roof’ is the theme driving the EAG promotional campaign as organisers focus on growing the show attendance for the fourth consecutive year. The number attending EAG has increased by 69 percent since 2022 with the 2025 edition registering 4,306 unique visitors a 23 percent year-on-year uplift.
Unveiling the 2026 creative, EAG Expo Chairman Nick Harding said: “We are continuing to invest in what is the UK’s largest b2b show for the out of home entertainment industries. ‘Action Packed and Under One Roof’ underlines both the dynamic nature of the show which hosts in excess of 1,000 product launches every year and the fact that it provides access to such a broad range of sectors all located and available in one place.
“With EAG comprising three co-located dedicated sections we are running separate advertising campaigns in support of the Social Immersive Entertainment Expo and the London Casino and Gaming Expo. Enhanced marketing support activities will see the launch of the EAG app a dynamic platform to enable visitors to connect with exhibitors before and during the show, a fresh new website with streamlined navigation and a comprehensive suite of promotional assets to help exhibitors maximise brand visibility and drive engagement ahead of the show. All of the materials which include digital banners, graphics and email templates, will be available to download directly from https://www.eagexpo.com.”
He added: “We know that EAG Expo is pivotal to the health of the industry and in recognition of its importance we are starting our marketing activities earlier in the cycle and investing more resources to bring even more industry buyers to London in January.”
A total of 1,973 businesses were represented at EAG Expo 2025 with 14 percent of visitors travelling to the London shows from outside the UK. In terms of popularity Amusements were identified as the primary sector of interest by 35 percent of visitors, followed by Adult Gaming Centres (19 percent), Pubs and Clubs (15 percent), Visitor Attractions (14 percent), Casino (9 percent), Competitive Socialising (4 percent) and Bingo (4 percent).